BMW suffer thaw in public relations after they sponsor some killer weather
It’s awful when a carefully-planned marketing stunt goes wrong isn’t it? Go on, humour us, say 'yes'. Well, that’s what happened to BMW in Germany, when they tried to create a bit of a PR storm around the Mini Cooper (which they’re responsible for these days).
The country’s meteorology unit allows sponsorship of weather systems (obviously) and BMW recently forked out for a cold weather front to be named Cooper, in an attempt to bring about ‘awareness’ of the car.
Their campaign even allowed ‘fans’ to follow the progress of the Cooper cold front on weather websites – but it all went horribly wrong, when Cooper got horribly cold and was responsible for dozens of deaths. Oh. That’s not good publicity really.
BMW are now wisely refusing to comment on the catastrophe that is Cold Front Cooper. If there’s any good news to come out of this, it’s the fact that the sponsorship only set them back about £190.