Are lowcostholidays.com paying punters to post positive reviews?
Before we head off on holiday, many of us consult one or more of the many travel review sites that are filled with praise or gripes from delighted or disgusted holidaymakers. One of the ones you might like to avoid is reviewcentre.com – that’s because it could be filled with false positive reviews courtesy of lowcostholidays.com.
Avid reader Tom tells us…
I got back from a holiday last week that I booked with lowcostholidays.com.
Over the weekend they sent me the below email which I thought might interest/amuse you. They are offering me £25 off of my next holiday to write a POSITIVE review. I think this is a bit of a joke. Fortunately, we had a great holiday and I would have written a positive review, but I don't like that they are encouraging people to publish positives where there might not be any! My girlfriend and I spent hours trawling through review sites, looking for the best holiday (based on reviews and value for money) that we could find and I would have been massively pissed off if the holiday had been worse that the reviews that we read.
Here’s a screengrab of the email in question…
Astroturfing at its murkiest. So don’t forget to take those online reviews with a large pinch of salt from now on, eh readers?