Are EasyJet all set to topple Ryanair as king on the bargain flights?
EasyJet’s passenger tally climbed 3.6% compared with the 2.3% growth from Michael O'Leary's Ryanair.
Chief Executive Officer Carolyn McCall has revitalised EasyJet who are trying to refine their business by having more flights on key routes and introducing allocated seating and flexible tickets in a bid to woo corporate travellers. EasyJet also filled 89.3% of available seats on average in 2013 while Ryanair had a load factor of 83%.
Ryanair are also on the offensive, trying to be nice and cuddly, thanks to their losing ground with their competitors. However, people have long memories and it'll take more than a website redesign and Michael O'Leary shutting his mouth for people to forget just how awful their service has been in the past.
Ryanair's cheap-flight reign could soon be over thanks to a reinvigorated EasyJet, but this tussle for the top will have a few twists and turns yet and both services may well go back to their bad old ways before 2014 is out. Who can keep a fixed grin the longest?