Apple try to kill the Unknown Number, bullying Taylor Swift and more

apple logo Apple are up to all sorts at the minute. First off, they've been accused of pressuring music labels to ditch Spotify, in favour of their own service.

Attorney generals from America have conducted investigations into potential antitrust violations relating to this, with investigators wanting to know whether Apple have been unduly pressuring or conspiring with other music labels to withdraw their artists from other platforms.

Apple are also going after unknown numbers, which is more useful to the world. The iOS 9 update is going to include a feature that will help identify these numbers that keep bothering us. It seems that iOS 9 will anonymously use information from your email, and match it up with numbers, so you can see who has been pestering you.

If they manage to use this, with information drawn from the internet, rather than just your own correspondence, then this could see an end to mystery callers.

They're also sending vans out around the world, mounted with cameras, as they gather images for their street map, which is the same thing as Google's version.

However, Apple got a dig in against their rivals, saying: "We are committed to protecting your privacy while collecting this data. For example, we will blur faces and license plates on collected images prior to publication."


  • Michael S.
    So they will blur faces and number plates - err, like Google have done for years? What will be more interesting is if they slurp WiFi data for geolocation purposes. Like Google did, and got into trouble.
  • tom
    The idea is it will look up numbers that you don't have saved as a contact, from your emails. Except your headline is wrong... it won't work with Unknown Numbers because there is nothing to base the search on .
  • Noghar
    How is 'blurring faces and numberplates' a dig against their rivals? Google Earth already does that. And though Google cars hoovered up SSIDs etc on their travels, Apple are got a kicking because their phones were tracking users without their knowledge. So neither company is in a position to point the finger. Yet another battle between vast monolithic companies for whom our data is money fodder. Still, in theory, the consumer should win out when that happens so let's hope for the best...
  • soapy
    Android also tells you who's ringing by getting details from emails and the internet. Too funny, and Apple users genuinely believe this stuff is amazing and unique.
  • Pedant
    It's attorneys general, not attorney generals.

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