Apple issue actual apology for useless new maps

28 September 2012

apple-maps-highway-image ‘Apple Maps? Crapple Maps more like!’ That’s the sentence that has been uttered more in the world since Apple’s iOS6 was launched, containing their glitchy, buggy attempt at replacing that quite-great-really Google Maps that had been a staple of their devices for ever and ever.

There’s been such a deluge of griping and moaning about the new map software that Apple CEO Tim Cook has today taken the extraordinary step of apologising for the new Maps. Not only that, he’s also recommended some rival mapping services that iPhone and iPad users might want to use instead. Including the aforementioned, jettisoned Google Maps. Blimey.

Here’s his words in full….

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

TOPICS:   Travel

6 comments

  • mikeypop
    It's got lots of problems and it is an embarassing mess for Apple, but it is far from "useless" - I've used it twice as a test for turn-by-turn and it worked fine. The main issue is the Points of Interest are all out (I drove through a village and they were all there, but on wrong side of the street or 50 metres further along than the maps suggested etc). Good on Tim Cook for coming out with the apology though - they needed to say more than last week's silly "we're working on it" update. Suggesting alternatives seems a fair move also. Unfortunately, it's going to take ages to truly sort it - going to be a continual thorn in their side for a while, and rightly so because it clearly isn't ready for release.
  • Fred
    This isn't an actual apology. In an actual apology, one would be sorry for what they've done, not for how the target feels about it. "We are extremely sorry for the frustration this has caused our customers" are just media weasel-words.
  • LuckyL
    “…In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations” Only they didn’t find them.
  • Google
    ..............PMSL!
  • Bungle2000
    "There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day." You poor souls.
  • foxes
    I got lost last week trying to find somewhere using new Apple maps. It is staggering that once downloaded there is no way back. I am seriously considering switching to Android now.

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