£1 return flights to Los Angeles? Of course not, Flight Centre
£304 is a brilliant price for a return flight from the UK to Los Angeles, especially at this time of year when the end of the winter season is within sight. With nearly any other airline, you're always likely to pay over £400, even during sale periods.
With this in mind, there's something very unnecessary about how Flight Centre are promoting its flash sale:
Since there's no way a passenger can avoid paying the taxes, why bother advertising seats at £1? The ad contradicts itself before you've finished reading it. It's the advertising equivalent of cutting off your nose to spite your face - muddying the waters of an already strong offer with a meaningless, flimsy gimmick.
Must try harder, Flight Centre. Or perhaps, stop trying so hard.