YouTube take on Spotify
Back in August, we told you about YouTube launching a music service, and now, it is here to take on Spotify who have been getting it in the neck from Taylor Swift this week.
The paid music subscription service is called YouTube Music Key, and it'll be available for free if you can put up with some adverts. If you can't, it'll cost you. So far, so Spotify.
Google, who own YouTube, have renegotiated licensing deals with record labels, but no-one is saying how much everyone is getting. The bottom-line is that this service is going to cost you £7.99 a month (for a limited number of users) and then it'll be made available to everyone for £9.99 per month.
Music Key - a rubbish name - is leaning heavily on the Spotify model, by allowing users to create playlists and save music to your device, as well as the obvious, like listening to albums and that.
However, this being YouTube, the added bonus here is that it'll feature a whole load of music videos rather than just audio. Google/YouTube are hoping that artists will really go for this, as they can push harder with their product placement in promo vids. You'll probably end up dreaming of Beats headphones if you sign-up.
So basically, if there's a video for a song, you have to stream that as well as the song, but if there is no video, then you can download it as audio-only. Sounds like a bit of a faff eh?
Of course, Google already have their own music service in the Google Music app through Google Play, so with two on the go at once, you have to wonder if one of them (or both) will wither on the vine. Either way, last month we asked if you'd pay for an ad-free YouTube... looks like we're about to find out.