YouTube: More than a billion viewers a month
This billion-odd are watch 6 billion hours of video, and 40% of them are watching it on mobile devices [as an aside, anyone who makes their videos unavailable on mobile devices should be beaten with a rubber hose and left unconscious in the street as an example to anyone else thinking of doing it - Ed].
YouTube channels have grown by 80.5% in the last year, according to new data published by online video industry site Tubefilter and analytics firm OpenSlate.
Tubefilter's Top 100 rundown of the most viewed channels saw that they collectively raked up 9.46 billion views in July 2014, up from 5.24 billion the year before.
No.1 is some herbert named PewDiePie, whose monthly views have gone from 221.6 million to 438.9 million.
Let's see what all the fuss is about, eh?
DisneyCollector, are at No.2, racking up 268 million views in the month, edging it past Shakira’s frankly pathetic 226.6 million views. Seems some people think her hips do lie.
In fourth place there's gaming effort Stampy (199.6m views) and The Diamond Minecart (186.1m views) gets fifth. Gaming is still quite the thing though, with content generating 4.34 billion viewings in July.