You can't harvest information with a Kinect say Microsoft

16 November 2010

Bitterwallet - Microsoft KinectMicrosoft have come out and flat-out denied that the Kinect gaming platform could be used to harvest personal information that would be passed onto to advertisers and other partners.

Did anyone even suggest it or think it?

Well, yes. This denial is all because of some comments offered up by a Microsoft executive at an investor briefing in which he pointed out the potentially intrusive uses for the motion-detecting games platform.

Potentially intrusive.

“Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes,” the company said in a statement sent to the Wall Street Journal. “Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.”

This is markedly different from Xbox’s chief financial officer Dennis Durkin, who said that the device could allow advertisers to get more focused information on target audiences. Like whether they're really shit at playing video games without a controller or not.

“Over time it will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback,” said Durkin. He continued that the Kinect could provide “data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played. How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?"

Microsoft say, effectively, that this is a load of cobblers. However, they're probably thinking that this chap has hit on rather a good idea. So they've said that they 'don't', but haven't explicitly said they won't. Play on Kinect games while dressed as Hitler, just to be on the safe side/for a laugh.


TOPICS:   Technology   Gadgets

1 comment

  • Mark C.
    If you want a vision of the future, Winston, imagine a two people standing in front of a television waving their arms like mentals, forever.

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