Yahoo! enters the browser market... for absolutely no reason at all
Remember Yahoo! Us neither. Apparently, they used to have something to do with the internet. Well, whatever it is they used to do, they've made an announcement saying that they plan to launch an internet browser.
This, presumably, is a bid to revive Yahoo! who have just lost their chief executive and, more crucially, is absolutely redundant to the entire world.
Of course, this Yahoo! browser has Google’s Chrome, Firefox, Safari and Microsoft’s Internet Explorer to deal with. This browser will be called 'Axis'. We await 'Axis of Evil' headlines should there be any privacy issues.
Apparently, there'll be no search result pages, instead, users will get their search results shown to them in a horizontal display of thumbnails. That sounds like it'll crash older computers, doesn't it? That said, tech-heads have been rather positive about it.
Rafe Needleman, technology site Cnet’s editor-at-large, said: “Axis does nonetheless have a much better way of getting you from searching to visiting a Web page. The browser works well. This is an aggressive product for the struggling Yahoo to launch out of its search group… The Axis browser may not conquer the world, but it is a very strong mobile product with an important new design concept for search. It's also a gutsy business move from Yahoo. It's rather refreshing."
“Our search strategy is predicated on two core beliefs — one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption,” said Shashi Seth, senior vice president, connections, Yahoo! Inc. “With Axis, we have re-defined and re-architected the search and browse experience from the ground up.”
That'd be a re-architecting of an interface that no-one has really complained about for some years. Axis could make-or-break Yahoo! Place your bets, now!