Women pay £400,000 a day to clear the jelly
Bad backs, psychosis and empty purses – these are just some of the symptoms affecting women in the 25-55 age bracket as they grapple with their addiction to Candy Crush Saga. Yes, the nation’s favourite stupid, mind-destroying, confectionery based game has been called the most addictive game ever - and apparently, women are the victims.
King.com, who made us into Candy Crushing bots, make an estimated £400,000 a day out of people buying extra lives and boosters like Candy Hammers. And we just can’t get enough of it.
According to Professor Mark Griffiths, director of International Gaming Research at Nottingham Trent University (get a proper job, Mark!), Candy Crush appeals to women because:
‘Candy Crush has a moreish quality that can fit in flexibly around a woman’s life,’ It takes up all your cognitive ability because you have to concentrate on it 100 per cent. That means you can forget about everything else for a few minutes, which is appealing to many women - whether you’re a stay-at-home mother or a executive on a commute.’
Gosh, Mark, you should write for Cosmo! (in 1963).
But is that really the reason? Maybe it's because it's really addictive and full of SWEETS. And here’s a theory - perhaps women get so little respect, thanks or financial reward in their lives that the mere sound of that guy saying ‘Delicious!’, activates the pleasure sensors in our brains and we want more?