'Women find it difficult to find music', say Apple's Iovine
Women - do you find it hard to make your mind up? Do you wonder where men get all their music from? Do you wish someone could help you and that little brain of yours? You might be thinking "Shut up, you patronising swine - I can cope perfectly well without you patting me on the head, thank you very much! Cheeky shit."
This chat is all thanks to Jimmy Iovine, who works for Apple since they bought Beats Music, who was on television being asked about streaming music. He said: "Streaming's a technology… what this is is a music streaming service. What is does is… sort of gives you 30 million songs, and it serves them up to you and makes it easy to find music."
"So I always knew that women find it very difficult at times – some women – to find music. And this helps makes it easier with playlists, curated by real people. They’re not made by algorithms alone – they’re made by algorithms but with a human touch."
There's a new advert, aimed at women, and Iovine was asked about his concept for it: "I just thought of a problem: girls are sitting around talking about boys, right? Or complaining about boys! When they’re heartbroken or whatever… they need music for that, right? It’s hard to find the right music. Not everyone has, you know, the right list… or knows a DJ."
Of course, in the scheme of things, Iovine's comments are fantastically unimportant, but really, you'd think that somewhere in his brain, he'd perhaps consider that women are every bit as nerdy about music as men are. Likewise, there's men and women who couldn't give two hoots about music at all.
Either way, this is the latest bad press that Apple have got in the past 12 months - something they can't seem to avoid lately. They've been sued over the WiFi Assistant, had issues with everything crashing after an update, confessed that some of their phones are worse than others, annoyed loads of people with Apple Music's auto-renewal, and of course, made a man go on a hilarious rant. The response from Apple customers on social media has been, shall we say, on the venomous side.
He's since apologised about his remarks, but Apple need to get shipshape and, while they're at it, stop executive patronising their customers.