Will January's Blackberry 10 save RIM?

13 November 2012

Research in Motion (RIM) are hoping to reviving their ailing fortunes with the release of the BlackBerry 10 in the New Year, hoping to stay in touch with Apple and Android.

Of course, these new devices have been delayed for some time in the midst of an awful year for the company which has seen dropouts and now, missing the Christmas rush for new gadgets.

RIM say that they'll release two models, one with a touchscreen and the other with a  Qwerty keyboard like the older BlackBerry handsets.

"In building Blackberry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs," RIM chief executive Thorsten Heins said. "Our team has been working tirelessly to bring our customers innovative features combined with a best-in-class browser, a rich application ecosystem, and cutting-edge multimedia capabilities.

"All of this will be integrated into a user experience - the Blackberry Flow - that is unlike any smartphone on the market today."

Blackberry Flow? Apparently, this is a system that allows users to move between apps without returning to the home screen. So basically, it syncs up emails to calendars to a social networks and the like... but is it too little, too late?

TOPICS:   Technology   Mobile


  • Sawyer
    If it's anything like the Playbook OS, it'll be awesome. Hands down the best mobile OS out there. But that doesn't mean it will sell. People raved about webOS on the Palm Pre and look what happened to that. And while I think the need for thousands of apps is overrated, if they don't get support from Amazon, Skype, Google, Microsoft, Netflix, etc. for access to cloud services then it doesn't matter how good the OS is.
  • Stringer B.
    2013 and a phone without touchscreen... Russel is handing over the $250,000 for shares as we speak.
  • Joe
    Too bad for them Windows Phone 8 is about to eat their lunch as the underdog mobile OS. RIM have never had particularly bad products, but BlackBerry OS is dated beyond belief compared to the slickness of iOS and WP7/8, and the breadth of developer support for all the other OSes. It's that impression people are going to be stuck with.
  • zeddy
    Hmmm, they obviously need a RIM job.
  • Angry S.
    Too little, too late. businesses are abandoning RIM in droves. By January their customer base will be in terminal decline.
  • badger
    Those cheeky Canucks will just have to go back to canning salmon for a living.
  • Mustapha S.
    Their current OS on the playbook is as good as anything on the market, only windows 8 beats it. Questionable business decisions (ie, releasing playbook before the OS was ready, charging ipad prices - if it sold for £200 it would have had half the market). I really hope it does work for them - sick of all the same android devices with just different branding, apple haven't done anything interesting since the original ipad and MS will blow billions just to get market share. Apps are a problem - the ones that are there are fecking expensive, even compared to Apple, and a lot of them are just (poor) android ports. The problem isn't the number of apps but quality and key apps missing (not their fault though), there are hundreds of thousands on android and ios but 99% of them are utter shite. Win Phone doesn't have many by comparison but the general content is a hell of a lot better. If RIM can at least level with MS they'll stand a chance.
  • bittertraveller
    @badger You're forgetting about the baby seal clubbing and asbestos mining. Lucrative promising careers, in comparison.
  • Raggedy
    @Mustapha - congratulations sir! For the first time in a very long time, a truly insightful, articulate and well thought out post based on actual facts rather than knee-jerk reactions. If I had a hat, I would doff it in your general direction!
  • badger
    @ bittertraveller I understand Canada is quite a good place to base one's company for UK tax avoidance purposes too. Just saying.

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