Will HMV's new digital service revive Nipper?
HMV have relaunched their digital service in a bid to stay relevant after the company was a dog's whisker away from being put down at the vets. Now, with Nipper's new service, we can browse HMV's digital catalogue, buy and pre-order MP3s and generally obtain a service that's available elsewhere.
There will be a HMV app, whic is the first non-iTunes-based service on Apple’s iOS platform which will allow music downloads through a native app, according to the company.
In the app, there's a nifty thing called 'image search', where you can scan album covers with your phone and listen to a 30 second preview. There's also 'sound search', which allows you to discover tunes they hear while you're going about your business. So, Shazam then?
While these things are all well and good, people will surely still listen to leaks on YouTube or get stuck into torrents? HMV isn't exactly offering a solution to a problem here.
"For the first time, music lovers have the ability to experience the traditional feel of HMV on the high street and have the option to discover and build a digital music collection, delivered and managed across devices, from HMV, the Home of Entertainment,” said James Coughlan, Managing Director of HMV Digital.
"An exciting vision is unfolding and I look forward to announcing further developments regarding our plans for 2014 in the coming weeks – this is just the beginning!"
The HMV app is available from today, free of charge, if you want to test drive it.