Why on Earth would anyone stock the HP TouchPad?

24 August 2011

hp_touchpadStocking the mondo cheapo HP TouchPad sounds like easy marketing gold right? Flog vaguely desirable gadget for £89 and become the talk of the town!

Well, it isn't all good news sadly. See, one of the things that seems to be happening with retailers is that even by virtue of simply selling the thing, it is attracting so much interest that it makes their website crash, thereby ensuring they sell nothing at all - so no knock-on sales thanks to a bunch of people simply curious about buying something will soon be obsolete, thanks to HP not wanting to make tablets anymore.

Surely, as a retailer, you'd rather be selling £400 iPads wouldn't you? And if the TouchPad is killing your website, you'll be losing out on all those lovely, lovely sales from students wanting to buy MacBooks for the start of their university term.

And that's exactly what's happened with Sites like Dabs, Comet, Staples and the BT Shop who have reportedly found their websites to be hugely slowed thanks to interest in the TouchPad, and indeed, Equanet and Staples found their sites going down completely.

All because they're trying to offload of product that's invariably cannibalising other sales?

It appears that this is too good a deal for curious customers who want to dip their toe into the tablet world, and a pretty lousy deal for those trying to get rid of them.

Either way, if you're still interested in getting your hands on one, then click this link as it is the best place to ferret one out. It's that or looting them from the shops.

TOPICS:   Technology   Gadgets   Freebies


  • StuPid
    Spent a lot of time on the HUKD pages - I must have been through 500+ of the current 650 or so pages, just because at times it got really entertaining. Got one from Carphone Warehouse and offered a neighbour a reservation code for one from Argos so all happy. Just ordered a case from CPW this morning too as many were sold out elsewhere. Will be all starting again as soon as the Pre 3 is available for £49
  • james d.
    It's also a chance for amazon to boast about how awesome they are because they were able to handle the traffic.
  • TimB
    Any reason why you had to link us to another BW article rather than just taking us straight to the HUKD thread? Are you really that desperate for page views?
  • Realistic P.
    What a pointless post... I think you'll find all these companies had stock prior to the price drop. If you had 1,000 units in stock of a product that was going obsolete and the manufacturer was going to compensate any loss don't you think you'd be off loading them for cheap too? I don't think there was much thought on the marketing aspect it was more of a get these off the shelves as quick as possible. It was the bloggers, and review sites etc, that caused the mayhem by everyone posting about these amazing deals and suddenly it was a "must have" device. Android development for the device is well underway and the product should be an amazing android device so sub £100 for a 9.7" device is an absolute bargain and think that these devices will easily be considered for a £200-£250 resale once the Android is out of beta.

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