Which! feels the need, the need for (broadband) speed
The new campaign from those consumer muskateers Which! is focusing on broadband providers, and demanding that they guarantee their broadband speeds.
Three in five people regularly experience slow speeds and problems with broadband – that’s 13 million households that Which! describe as in the ‘broadband slow lane.’
They found that internet provider customer satisfaction is low. In their survey, they found that a quarter of people who reported interruptions in their service had to wait days for the situation to be resolved – with one in ten having no internet for a week.
Speedy broadband is becoming an increasingly essential service as we spent all our waking hours online, shopping, trolling and watching movies.
So Which! are asking broadband providers to give customers speed estimates for their properties before you sign a contract, and allow customers to break the contract without being penalised if they fail to meet their speeds.
Over to you, Speedy Gonzales himself, Ricardo Lloyd:
'The internet is an essential part of modern life, yet millions of us are getting frustratingly slow speeds and having to wait days to get reconnected when things go wrong. It’s less superfast broadband, more super slow service from companies who are expecting people to pay for speeds they may never get.’
YOU TELL 'EM.