What to expect from Apple's smartwatch - and do you want one?
The appetite for smartwatches has been, shall we say, not that great. It seems that everyone is happy enough to have their mobile as a watch replacement and having a secondary thing on your wrist seems a bit pointless and a bit expensive.
However, as we all know, such is people's devotion to Apple's devices, things can really take off when they get in the market.
Today, Tim Cook is going to announce the final details of the Apple Watch, and it is noteworthy at least, because it'll be the first Apple product he releases that didn't have an involvement from Steve Jobs.
So what can we expect from the iWatch?
Well, Apple's offering is going to have more features than rival watches. Of course, it'll have a load of health-related stuff so you can see what your heart-rate is like if you're a runner or whatever. It'll also handle your texts, emails and phone calls too, which is well Dick Tracy. It'll have Siri and Apple too, and if Apple's plans work out, you'll also be able to use your watch as a key for your car or a hotel room.
Apple's involvement shouldn't be overlooked in all this. Apple weren't the first to make media players and tablets, but there's no question that they injected excitement into the markets. With Apple fanboiz all set to queue-up overnight to get the latest product, the rest of the smartwatch market will no doubt be grateful that this device is getting closer to hitting the shelves.
This is a powerhouse of a brand and it could well be the thing that turns the smartwatch market around. Or, it might not. Does Apple's entrance into smartwatches actually make anyone want to buy one or is this just an expensive waste of time as it is going to be around £300?
It'll be interesting to see if everyone really takes up this new product, or whether everyone has gadget fatigue and waits a year to see how everything gets updated and drops in price.
There's a livestream you can watch of the event, if that's your thing, here.