Welcome to Googlebox
Google are riding high on the success of their Chromecast dongle, which has sold millions and become the best-selling technology product on Amazon since its launch in the US last summer.
So now they’re going to do what Amazon and Apple did and launch Android TV. And although it’s yet to be publicly announced, they’ve rather Partridge-ly described it as an ‘entertainment interface’, rather than a platform. They’ve also said it will be ‘cinematic,’ ‘fun’, ‘fast’ and ‘fluid’ (ewww), ‘with the least amount of friction.’ (Wait a minute. We ARE still talking about TV, aren’t we?).
It looks the same as other ‘entertainment interfaces’ – a bunch of horizontal tiles you can swipe through with a remote control, which has a navigation pad which goes in four directions. You can scroll through apps, and third party TV streaming services like Netflix.
One of the big differences, though - this being Google - is the ‘search’ function. They’re hoping that they’ll do such a good job with their predictive recommendations that you won’t even need to search.
How this all chimes in with Chromecast, though, is anyone’s guess. Won’t it leave their dongle dangling?