Vodafone to add apps to your monthly bill
One of the irritating things about buying apps is that you need money in your account in which to pay for them. BUT WE WANT STUFF NOW!
And so, Vodafone have launched a system where you can pay for apps on your Vodafone bill instead of using Google Checkout or getting out your cards.
It's got the catchy name of 'over-the-air payments'.
This service is live in the UK, Germany, Italy, the Netherlands and Spain and will soon be available in Greece, Portugal and Ireland. All Android phones need now is apps that are as good as the ones you get on iPhones.
The current system has put many off buying apps, so this new way of purchasing should see an end to that (that is, until someone gets their bill after they've been hammered the marketplace for things they didn't really need, but got a bit carried away).
The Android Market now has a Vodafone content channel which will 'offer customers a regularly updated selection of Vodafone services as well as the best news, sport, information and gaming apps, all sourced from Vodagone's global and local partnerships,' according to Vodafone themselves.
Lee Epting, Vodafone group’s content services director said, 'Together with Google, Vodafone has made it really simple for customers to get to the essential apps they can trust.
'More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.'
Hit the Vodafone tab on the Android Market homepage, and you're away. Shame that the apps are being chosen by such a cruddy company though. Still, it's a start.