Vodafone take shots at EE over 4G
Those lovely, not-at-all dreadful people at Vodafone have launched a high profile ad-campaign to try to downplay EE's forthcoming 4G launch.
This morning, the papers were filled with adverts by Vodafone, including cover-wrap adverts, crowing about their win at the Mobile Choice Consumer Awards for Best Network.
The ad said it was building 'a new ultra-fast network' called Vodafone 4G, that promises to deliver indoor coverage of 98%, which is a clear thumb in the eye to EE who promised outdoor 4G coverage of 98%.
Vodafone also pointed out that they already have a fibre network in place (following the acquisition of Cable & Wireless Worldwide), stating: "This means we can control our own quality of service in a way that other mobile networks just can't match." EE, meanwhile, is building its own fibre network.
In interviews with journalists yesterday, Vodafone UK CEO Guy Laurence said the network would be relying on low frequency from the forthcoming 4G auction in order to provide the 98% levels of coverage. The FT reported: "Indoor coverage is very important. We want to build our network on that. There is a difference between being at the leading edge and the bleeding edge."