Vodafone slashing the price of using your mobile abroad
Vodafone are, from Wednesday, allowing their customers to browse the web on their mobiles while in Europe for £2 a day. Not bad eh? This flat fee of £2 for up to 25MBs of data is a rather pleasing 60% saving on the current price.
So if you're a customers who has signed up to contracts in excess of £40 a month, you'll be able to look at smut or piddle around on Twitter or whatever it is you do for no extra cost. If you have a contract that falls below that, then you'll be able to pay an extra £10 a month for 25MB of daily access.
While this may seem like some altruistic gesture from a company that have not exactly been pleasing their customers lately, it actually comes off the back of the European Union ruling that operators must reduce the “exorbitant” amounts they charge customers to use their phones while abroad.
Neelie Kroes, the EU Commissioner in charge of digital affairs, said mobile data roaming costs should be capped at €50. This is a result of a number of horror stories that saw customers charged enormous amounts for access the internet while abroad.
Vittorio Colao, Vodafone's chief executive, said: “This is the year of the smartphone and we want our 35m European data users to feel free to use their devices in Europe in the same way as they do at home. We expect smartphone sales in Europe to grow from 32 per cent today to more than 70 per cent by 2013, and we want to drive that growth with what we believe to be the best value, market-leading roaming data packages.”
It looks like the other mobile phone operators will be announcing similar cuts to charges soon as they hope to encourage people to buy smartphones.