Virgin want broadband speed honesty, please
Virgin Media has launched a petition to end misleading advertising of broadband speeds. Ironic really, given that of all the ISPs, Virgin are more prone than anyone to making glib statements that might not be wholly truthful to whip up some PR storm.
Their latest stunt is based on the feeling that people are being duped by the claimed speeds achieved by other broadband providers. They're even pushing their luck as far as saying that the advertised speeds of other ISPs are dishonest, claiming that the average speeds of "20Mb" services manage only 6.5Mb.
"Staying connected is central to our lives and we all deserve broadband we can trust," said Richard Branson. "I'm challenging all broadband providers to be honest with their customers and ask people to add their voice to the campaign by signing up to Stopthebroadbandcon.org," he added.
Funnily enough, Virgin Media has published a list of their typical speeds achieved each month on its 10Mb, 20Mb and 50Mb services. And guess what? You can finish the sentence in your own head.