Virgin serve up 3D lycra and rub Sky's face in it
The 3D bandwagon inexplicably keeps on rolling, and folk keep on jumping aboard. From today, Virgin Media will be offering a range of films in spectacular, futuristic 3D vision - a fad so appallingly shit that even the 1980s lost interest in it.
Virgin's new 3D Movies On Demand service launched today, although there are also some television shows available too. Virgin Media customers don't need a new set-top box for the service, but will have to shell out for a 3D television and the glasses. And because consumers who lap up the concept deserve everything they get, Virgin will rob them blind by charging £5.99 for a 24 hour rental.
So what can you see today? Which Hollywood blockbuster is launching this revolutionary service? Avatar! No. Instead you can stump up your six quid to watch nobody you've heard of twat about in lycra in StreetDance 3D. Awesomesauce, indeed.
So why bother launching now with a mediocre offering? Given the historical spats between Virgin and Sky, it's likely there was no reason other than to take the sheen off Sky's 3D launch, which happens... this Friday. What a crazy random happenstance, eh?