Virgin Media unveils revamped TiVo powered set-top box
Virgin Media has unveiled their latest set top box, with a TiVo powered UI, an in-built modem and three tuners which is nice, isn't it? How very modern and that.
Virgin, talking it up as ever, reckon that a partnership with American PVR specialist TiVo has brought a 'game-changing' user interface. The media heavyweight needed a shot in the arm as it looked to compete with Sky, BT Vision and a whole bunch of new IPTV services.
A statement from Virgin says: "The new service will lead a much-anticipated revolution in the way people find and enjoy their favourite content. An easy-to-use graphical interface will combine the live TV schedule with catch-up TV, a huge library of on-demand programming and popular web-based applications alongside a market-leading personal video recorder."
"As a result, Virgin Media customers will never miss out on great programmes and will find it easier than ever to discover new types of entertainment to match their tastes and preferences."
The new platform will offer instant content on demand and offers 1Tb of storage and three tuners which will allow you to record two shows and watch a third live. Very clever. It might be worth waiting 'til early 2011 though, because the third tuner will be added to new boxes then, initially only available with two.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "This is a landmark moment in the UK's digital revolution and vividly illustrates why Virgin Media is the only company who can provide the ultimate digital lifestyle. For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place."
"We're really excited to bring our customers what is just the first of successive generations of transformational services based on this unique TiVo-powered platform."
The company will have a dedicated 10Mb cable broadband modem which is built into the PVR and hopes to "bring the ever-growing popularity of the app store to the living room for the first time, doing for TV what the iPhone and Android have done for the mobile phone."
Big talk. We'll have to see if it matches the hype.