Virgin Media kicks off 100Mb upgrades
Virgin Media have said, today, that they're starting to increase the maximum downstream broadband speed available via its network to 100Mbit/s, and maximum upload speed to 10Mbit/s.
Which is nice.
This is a gradual roll-out which is going to take over a year to complete across the country. They're looking at getting the whole thing finished by mid-2012. So who gets first dibs? Well, the first scheduled upgrades will be in December and will happen in That London, the South-East and Yorkshire.
After some trials, Virgin Media said that they "found internet usage increased exponentially", compared to the current 50Mbit/s top package.
"We have already seen a massive uptake in the number of customers watching video rich services and bandwidth hungry high definition programmes and clips," said CEO Neil Berkett.
The new service will come with a new Virgin Media-branded cable modem and router and will launch at £45 per month as a standalone package, or £30 with an £11.99 per month phone line.
This of course, gives Virgin Media dick-swinging rights as they look to press their technological advantage over BT. BT are currently upgrading two-thirds of their network to offer the faster Infinity broadband, but the majority will offer only a theoretical maximum download speed of 40Mbit/s, with the reality closer to just 25Mbit/s.
The firm is taking pre-registrations for 100Mbit/s service from today on its website.