Virgin currently running fastest in broadband speed race
In the battle of the quickest, Virgin is currently beating BT in the UK broadband stakes, according to an Ofcom report.
The report, which shows that overall residential speeds have risen by 22 per cent over the last year, reviewed 13 ISPs, crowning Virgin's 'up to' 50Mbps offering as having the highest average download speeds of around 49Mbps.
BT's rival product – Infinity – achieves average download speeds of 36Mbps. However, it isn't all bad news for BT as Infinity claimed the title for highest average upload speeds (8.8Mbps).
Virgin crowed about the result while also giving a thumbs-up to new rules which clamp down on ISP's misleading 'up to' claims
"It's good to see Britain’s broadband speeds moving in the right direction and the new advertising rules will, for the first time, force our competitors to be more honest about their 'up to 24Mb' claims. We hope they’ll try to keep up," said Jon James, executive director of broadband at Virgin.
Ofcom say on the matter: "Where a significant proportion of customers are unlikely to receive a speed sufficiently close to that advertised... such as the speed range obtainable by those customers, should be included in the advertisement. In addition, any claim should be based on robust and reasonably representative data."
"In line with this new guidance, using data from Ofcom's latest research, the industry average speed based on the 10 per cent availability criteria would be 6Mbps for services currently advertised at 'up to' 8Mbps, and 14Mbps for services currently advertised at 'up to' 20/24Mbps."
BT are also pleased with Ofcom's findings and regulations: "Ofcom's approach to assessing broadband performance is moving away from just looking at download speed. Factors such as upload speed, latency, jitter and packet loss are increasingly important when assessing the overall performance of services. This is positive for BT as we focus on the overall experience," spake a spokesperson.
"We give bespoke speed estimates to all customers at the point of sale and this is now underwritten by the Code of Practice. No customer should be in any doubt as to the likely speed that they should expect from our service before they make a purchase decision."