UK consumers put faith in phones
When you're looking for products, where do you look first? Well, nearly 20% of you consuming swine research products on your phone or tablet before going to a shop.
It seems the mobile has replaced the laptop-on-the-knee while you're watching telly.
Udozi, the retail app, and YouGov, the polling group, surveyed 2,015 people and came up with these dazzling statistics on a slow news day that's been engulfed by new Apple gadgets.
It seems mobiles are the place where there's a big growth in people looking for discounts and offers (although, you only need us for that really).
Interesting, people aren't looking for stuff on their phones and then buying them there and then, preferring it seems, to research online and then visit a bricks and mortar store. The main reason seems to be the high delivery charges and general frustration with the "virtual shopping experience". And how many online retailers make it easy to find a contact form or phone number? Not nearly enough.
There's also nearly a third of us who get irritated while shopping on phones and tablets because retailers are increasingly foisting apps in our direction.
Alan Gabbay, founder of Udozi, said: "In today's digital age, constantly connected consumers have come to expect access to their favourite brands and retailers when on the move. But mobile and online alone simply can't compensate for the in-store shopping experience, as the majority of people still want to 'try before they buy' and speak to experts in-store."