UK ahead on content streaming

11 December 2014

BBC_iPlayer_Radio_logo Video streaming app downloads are all the rage in the UK. ALL the rage. According to new figures, the UK lead the rest of Europe in the Insatiable Appetite For Video Streaming stakes.

In the UK, Netflix, BBC iPlayer, YouTube, ITV Player and BBC Media Player were the top five most downloaded apps in Q3 of 2014, with BBC News, Sky Go, 4oD, BBC Sport and TV Catchup completing the top 10.

Over in Germany they favour something called 7TV, RTL Inside and ZDFmediathek, while the French dig 6Play and YouTube.

According to figures, the UK saw around 20% more downloads of all apps than Germany. Ha. Take that, Merkel.

And the top ten video content app things in the UK had twice as many downloads than the Top Ten in Germany.

The company App Annie also noted that in Europe, many networks are using apps as a supplementary channel to maintain or enhance viewer loyalty. According to the report: “As well as building brand equity through a constant presence on the mobile device, apps allow content providers to communicate directly with their audience and begin a two-way conversation to strengthen brand engagement. In this way, apps are enhancing traditional TV offerings. A strong app is now a vital component of successful viewer retention strategies for TV networks and operators.”

And you thought you were just snorting childishly at Vine compilation videos.

TOPICS:   Technology   Mobile

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