Tidal boss quits after 3 months
When Tidal launched, the assembled musicians stood around Jay Z, nodding gravely about how they were collectively going to save the music industry. In fact, the way they were going on, you'd be forgiven for thinking that they were going to save the world.
Well, everyone didn't take too quickly to the service, preferring to stay with Spotify or indeed, waiting for Apple to get their thing going. It was seen as an immediate flop.
And now, a mere 3 months into the job, the chief executive of the service has quit. Peter Tonstad took on the gig after Tidal sacked previous honcho Andy Chen. At the time Tidal said Tonstad "has a better understanding of the industry and a clear vision for how the company is looking to change the status quo".
At the moment, Tidal has around 800,000 subscribers. If you compare that to Spotify's 20 million, you can see what a difficult job they've got on their hands. When Apple get going, the competition will be much, much tougher.
In a statement Tidal said: "We are thankful to Peter for stepping in as interim CEO and wish him the best for the future. Tidal will be transitioning to a permanent CEO as part of our strategic plan to create a leading platform, and current executives in New York and Oslo will continue to lead our rapidly developing innovation and content initiatives until our new CEO is in place."
Should they just hang up their headphones already?