Adverts on websites can be incredibly annoying - roll-over adverts, things you can't skip, pop-ups, and all manner of intrusive things are the reason why there's been a spike in the usage of ad-blockers.
Of course, ads make money for websites so they can keep inn business, so it's a delicate balance. Get more money for prominent commercials and wind up your readers, or take less and try not to beat people over the head with the thing that keeps your site free of charge?
While a number of sites are outspoken about things like this, someone thinks they've come up with a solution.
Adblock Plus and Flattr today announced Flattr Plus, which is a system where people can give financial tips to sites they like. Basically, throwing money at writers and shouting "DANCE FOR ME!"
The beta of this is going to start rolling out in the summer, and be a concrete thing toward the end of the year... but is anyone actually going to go for it? We're not sure.
That said, Flattr got a bit of a name for itself, being the thing that people preferred for sending money to WikiLeaks, which of course, had been cut off by PayPal, Visa, and MasterCard.
So, instead of throwing random bits of cash at sites, videos, or whatever, Flattr Plus will let you set a monthly budget. Then, through an algorithm, it'll dole out money based on which websites you engaged with the most frequently during the specified time.
Linus Olsson, of Flattr, says: "The idea of great content has gotten lost in clickbait headlines and slideshow articles. All with the goal of generating advertising revenues. If we want to reverse that trend, we need a funding model that is based on engagement and attention rather than mere visits."
"I am convinced that people's growing willingness to support great content is the next big change for the Web. And it will happen if we provide them with a simple, easy-to-use solution that allows them to fund the art, music and journalism they love. So that's what we are building."
Of course, Flattr will take a cut of any money that is thrown at a content provider.
As everyone has short attention spans, here's a video which explains the whole thing rather neatly.