Three is offering free Times and Sunday Times
No-one reads The Times since it went behind a paywall. There are probably Tumblr blogs about cats that look like Michael Winner with more readers currently.
And so, in an attempt to engage us all with the words we can't read, the mobile broadband provider, Three, are going to try and bump up Rupert Murdoch's Times and Sunday Times websites by offering free subscriptions.
From today Three is offering free subscription packages over its 3G mobile network. "As more people consume news online, a partnership with The Times is a perfect offer for our mobile broadband customers," said Three's head of customer propositions for mobile broadband, Alys Mathew.
"Three's network has over 97 [per cent] population coverage for 3G services, so we're happy to expand the reach of The Times online readership across the country to more mobile devices," he added.
Of course, there's small print to be read. You only get free subscription for three months. After that period, pay as you go customers will only get it if they top up every 30 days and contract customers will have to set up a direct debit of £2.00 a week to get access to a paper they probably didn't read in the first place. Or indeed, you can just read a different newspaper for free elsewhere.
With so many other options out there, it seems that this will do little to help the huge 90 per cent drop which the Times has seen since its controversial move.