The photo wars begin as Instagram removes itself from everything
Since Instagram went Android, members of the photo microblog rocketed. Cats, crap sunrises and lunches have never been photographed quite as much as they have in 2012.
And since then, IG has been doing some curious things. First of all, it disabled the ability for Twitter users to find their friends on the app, then went public by launching member pages online, and now, it has disabled Twitter users to view photos in full.
This is because CEO Kevin Systrom says that he wants people to go to the app or site, rather than view images through a third-party platform. "I think this is an evolution of where we are with where we want links with our content to go. We want that to be on Instagram.com because we think that's a better user experience," he said.
Not that IG photos can be viewed by Facebook users, who bought the service, or anything. Hell no. That's got nothing to do with it at all.
"The large majority of our photos are actually shared to Facebook and to Twitter, this is more of a one-off trying to figure out specifically with our Twitter integration what it should look like," Systrom continued, adding: "Twitter and Instagram both want the best user experience, and both agree our current implementation is not the correct experience for users."
With that, Twitter started work on their own photo-filtering services which will be embedded into their technology.
So with that, the photo wars are kicking off and, if IG isn't careful, it could end up as a wasteland akin to Google Plus, which no-one ever uses.