The good, the bad: the Google

4 September 2014

google Mixed fortunes for Google in the surveys, having been voted both Most Liked and Least Liked Media Brand in the annual I-MIS industry reputation survey.

According to the findings of 50 media and tech brands in the report, which is compiled by BSB Media, The Vision Network and the International Advertising Association (IAA), it found that many media brands were liked and disliked in equal measure by their industry colleagues.

Also faring similarly after Google is Facebook, although the amount of response the survey had to people not liking Facebook was greater than those who liked it.

The rest of the Top 5 sees LinkedIn, YouTube and BBC World News.

Their survey said that advertisers had strong attitudes towards Google, whereas agencies had the strongest views about Facebook.

Seeing as the report focused mostly on the internet, it showed that in one-to-one working relationships between media owners and clients, 74% of advertisers thought that face-to-face meetings were the most important way of communicating, with email at 54% and telephone calls 53%.

TOPICS:   Technology   Social Media   Advertising

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