The Financial Times: Printed newspapers dead in 5 years?
You can't move for people saying NEWSPAPERS WILL BE DEAD, LIKE, REALLY SOON! and the like because, in essence, what's the point in buying a stupidly folded up thing that gets your fingers covered in shiny ink? However, it all doesn't seem particularly relevant right now because we live in a world where we can't remember a time without newspapers... so this paperless future is probably some distance off, right?
Well, it might be closer than you think.
The Financial Times are amongst those seriously looking at setting fire to the printing presses... or so reckons parent group Pearson’s director of global content standards Madi Solomon.
“There’s nothing like a financial crisis to keep a newspaper afloat. They couldn’t be happier because that has elongated what they like to consider their ‘sunset’, the sunset of print.
“They’re investing a lot in their online presence... they do see the end of print. They’re not saying that, by five years, they’ll completely stop it, but they do see that the sunset is going to be in about five years for them.”
Guardian big cheese Alan Rusbridger has reckoned that print will be dead in 20 years with reservations that it might be sooner: “I think that might be telescoping quite dramatically now.” Times editor John Witherow agrees. Over the pond, the Seattle Post Intelligencer has already abandoned printing and now operates solely online.
With more people buying smartphones, it really doesn't bode well for the printed paper, leaving chippies around Britain fraught with worry about what to wrap your haddock in. Apparently, copies of Chat magazine are too slippery and bewildering.