THE AMAZON FIRE HAS ARRIVED
It’s got head-tracking photography. You can buy things with your EYES. Images on the screen appear three dimensional - and the Maps app lets you tilt the phone to ‘see around’ buildings.
The Amazon Fire was unveiled yesterday in Seattle by CEO Jeff Bezos, who waved the phone about and yelled ‘It’s time to whip the crown from Apple!’
So can they do it? Well on the face of it, the 4.7 inch Amazon Fire looks pretty snazzy. It has six individual in-built cameras to create the much-vaunted 3D effect – called ‘dynamic perspective.’ It’s also got 2GBs of RAM, a 720p HD resolution screen and a super whizzy quad-core Qualcomm Snapdragon Processor. (Try saying that when you’ve had a few ales.) You get unlimited storage with Amazon Cloud, too.
Of course, you’ll have to put up with a lot of dreary Amazon apps as standard, like that bloody Mayday button with the silly Irish woman on the adverts. And you can bet the phone will make buying something from Amazon as easy as possible.
The most potentially infuriating feature is the Firefly app, which recognises what you’re looking at or listening to, and gives you the option to buy it from Amazon. ANNOYING, OR WHAT?
But it’s the 3D ‘hologram’ effect that might set the world on Fire. The only question is, will it cause a repeat of the great iOS 7 seasickness of 2013?