Tesco undercutting EE with 4G packages
While all the 4G providers are invariably going to hike up their prices hugely, thanks to Ofcom, along come Tesco to undercut the lot with their own 4G service, with a contracts called 'flexi-bendi'.
For new customers, Tesco Mobile's 4G tariffs start from a tenner per month, dependent on which handset you choose. You'll get 250 minutes and 500MB of data, but other details are sketchy. However, you will be able to get a Samsung Galaxy S4 for £30 a month with 1GB of data.
Existing Tesco Mobile customers can add 4G to their present package from just £2.50 per month, which can be removed as an add-on whenever you like.
Simon Groves, CMO at Tesco Mobile said, "4G is amazing and will revolutionise the way we use our mobile phones so of course we want to make it accessible and easy for all our customers to try and enjoy it. As Tesco Mobile launches 4G we're bringing it to all of our customers at a great value price and if it's not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs. It's why we call it Flexi-bendi 4G and it's what makes our 4G offering the most customer centric in the market."
After releasing the surprisingly-not-shit Hudl, looks like Tesco are pretty serious about throwing their weight around in this field.