Tesco undercutting EE with 4G packages

18 October 2013

mobile phone

While all the 4G providers are invariably going to hike up their prices hugely, thanks to Ofcom, along come Tesco to undercut the lot with their own 4G service, with a contracts called 'flexi-bendi'.

For new customers, Tesco Mobile's 4G tariffs start from a tenner per month, dependent on which handset you choose. You'll get 250 minutes and 500MB of data, but other details are sketchy. However, you will be able to get a Samsung Galaxy S4 for £30 a month with 1GB of data.

Existing Tesco Mobile customers can add 4G to their present package from just £2.50 per month, which can be removed as an add-on whenever you like.

Simon Groves, CMO at Tesco Mobile said, "4G is amazing and will revolutionise the way we use our mobile phones so of course we want to make it accessible and easy for all our customers to try and enjoy it. As Tesco Mobile launches 4G we're bringing it to all of our customers at a great value price and if it's not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs. It's why we call it Flexi-bendi 4G and it's what makes our 4G offering the most customer centric in the market."

After releasing the surprisingly-not-shit Hudl, looks like Tesco are pretty serious about throwing their weight around in this field.


  • Alexis
    "4G is amazing and will revolutionise the way we use our mobile phones" By doing what exactly? 3G gives you 8GB+, which is perfectly fine. The best EE could come up with was showing you that you can sit in some bushes in the park peering at iPlayer on their phone. Which you can do now if you want. Meanwhile I'm stuck with a shitty 3Gb landline connection at home which nobody gives a toss about.
  • me
    3gb landline? doesn't sound shitty to me...
  • Nads
    @Alexis get your GB and MB right
  • jokester2
    I don't think I've ever heard the term "4G" used correctly.... 4G covers most of the UK and is supported by any half-decent handset made in the last 2 years roughly. LTE is what this article is about - quite a bit faster than plain old 4G, only available in a few cities (although it is slowly expanding nationwide), and generally hugely expensive... Also, this Tesco article suggests that you will have a separate (and probably tiny) data allowance for LTE which will probably incur high costs when you forget to deactivate the 4G.
  • jokester2
    ^^that last 4G should have said LTE. oops lol

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