Tesco testing in-store satnav app... wonder why?
Tesco are looking at an in-store 'satnav' Android app which, apparently, will help shoppers find the products they want, instead of... well... y'know... the tried and tested method of just wandering around and finding things without an app.
Seriously. The worst that happens in a supermarket is that you have to ask one of the staff, and that rarely happens. It appears that this app is answering a question that no-one asked.
Tesco are saying that this application will show customers the shortest route to pick up everything they need on a 3D store map.
Of course, Tesco aren't doing this because they love you meeces to pieces. This is obviously their way of getting all that lovely information about our shopping habits and, in turn, using it to litter our route with offers and new products. We wouldn't be surprised if they actually sent shoppers on a wild goose chase, passing by all the stock they want to get shut of, taking us on a longer route than if we just aimlessly ambled around the store.
Not everyone at the supermarket giant is confident about the app. Nick Lansley, Head of R&D for Tesco.com, said: "Tesco sells a diabolic mix of products that reflect, refract and absorb signals. As the phone moves around, these three corrupters of signal purity will be in full force wrecking the ability of the app to work out where it is."