TalkTalk mislead customers over cheap claim

10 July 2014

TalkTalk TalkTalk have been ToldOff by the Advertising Standards Authority (ASA) for "misleading" customers with their claims that they offered Britain's cheapest unlimited broadband.

They don't.

A few people grassed TalkTalk up to the ASA about their three ad-campaigns were a load of cobblers, especially the claim that they were offering "the UK's lowest priced, totally unlimited broadband".

One of the grasses was BT and the ASA ruled in their favour, saying that Talktalk failed to substantiate their claims and that the ISP's price comparisons also showed inaccuracies, which altogether, meant that TalkTalk had "misled customers".

The ruling said (and you can read it here): "Most consumers would believe that, at the time the ad appeared, TalkTalk offered the cheapest unlimited broadband package in Britain, in comparison to both their competitors' standard and promotional prices.

"Because that was not the case, we concluded that the claim was misleading."

A TalkTalk spokesmachine said in a statement: "We're committed to making Britain better off and consistently offer our customers Britain's best prices for TV, broadband, mobile and home phone. As such, TalkTalk homes make significant savings in comparison to our competitors."

"We note the ASA's comments about ensuring comparison text is prominent and look forward to continuing to provide Britain's lowest prices."

Then, for good measure, supergrass BT got slapped by the ASA too, for a mailout that stated, "SKY TO SWITCH OFF O2 BROADBAND BY APRIL 2014" on the envelope. They too, were being misleading.

TOPICS:   Technology   Advertising

2 comments

  • Alexis
    "Then, for good measure, supergrass BT got slapped by the ASA too, for a mailout that stated, “SKY TO SWITCH OFF O2 BROADBAND BY APRIL 2014″ on the envelope. They too, were being misleading." Yep, the text should have read SKY TO SHAFT 02 AND BE BROADBAND CUSTOMERS BY APRIL 2014
  • Samantha
    So TalkTalk said they were the cheapest and the ASA said they were lying and in response TalkTalk said they were the cheapest, which you then dutifully published?

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