TalkTalk get told off by ASA over "misleading" adverts
The Advertising Standards Agency (ASA) have slapped TalkTalk's naughty legs after they told fibs over price claims and comparisons in adverts. TalkTalk is now sat on the naughty step thinking about what they've done while secretly harbouring resentment against everyone in the world.
This all came about after BT and Plusnet grassed them up, noting that prices quoted in TalkTalk's commercials were either unsubstantiated, compared dissimilar products, or did not include BT discounts. Sadly for TalkTalk, all four complaints against them were upheld.
Plusnet claimed TalkTalk didn't offer "unbeatable value phone and broadband" because they reckoned they offered a comparable package which was in fact, cheaper.
“We put this to TalkTalk who said the claim "unbeatable value phone and broadband" referred to value, a concept which, while related to price was not solely assessed on price,” the ASA said in its ruling. “It said TalkTalk Essentials offered a download limit three times the size of the Plusnet download limit and also had potentially faster speeds. TalkTalk stated that Plusnet was attempting to introduce an objective element (price) to the interpretation of a subjective claim (value).”
There will be more of these contests between ISPs are the ASA has decided to clamp down on people being a bit generous when advertising speeds of "up to" 20 or 24Mbits/sec and the like.