TalkTalk activate parental control while hemorrhaging customers
New TalkTalk customers have got a little treat waiting for them. They're going to be unable to activate their broadband unless they choose what kinds of content should be blocked. Just what everyone was asking for, eh?
This scheme is supposed to make parents aware of the parental controls, thereby protecting The Poor, Vulnerable Children from internet dangers. They can still get royally bullied at school though. There's nothing you can do about that.
Parents will be able to block one of seven categories (you can block them all, obviously) – porn, dating, gambling, gaming, suicide, social networking and weapons and violence. An email or text will be sent if anyone tries changing the controls without your say-so.
TalkTalk launched Homesafe last year, aimed at preventing kids from seeing explicit content online and the like, but obviously, it didn't work and hardly anyone opted-in. Alas, this appears to be all too little, too late as it's been reported that the company have seen huge swathes of customers dumping them.
It's now five consecutive quarters of customer defections, with 50,000 going elsewhere in the three months to the end of December.
That now makes 170,000 lost customers since November 2010.