Swatch to release smartwatch as well as team up with tech companies

1 September 2014

swatch People of a certain age will remember Swatch as the company who adorned the wrists of posh teenagers who wore NafNaf jackets and had enough mousse in their hair to turn their semi-perms into rock-solid lethal weapons.

Well, you may or may not know that Swatch are still knocking about and they're planning on making a smartwatch.

On top of that, they're also going to be working with a number of tech companies, possibly with Apple.

Swatch CEO  Nick Hayek- who calls Starburst 'Opal Fruits' and watches The Mary Whitehouse Experience on repeat in his office - said: "All the big technology firms want to work with us and I don’t rule out that we are or could be collaborating in some areas."

"[Technology companies] that want to strike partnerships with us also want access to brands. They want [their products] to be more than a commodity. Our first message for customers is the watch. If they like it, they might also be interested in the extra functions," Hayek added. "It is a problem if you only define a product by its technology. Technology alone doesn't sell, not in watches."

Swatch is prepping to launch its own smartwatch, called the Swatch Touch, next year and it apparently has some new smart features enabled in it, all enabled through Bluetooth.

Worth getting in on the smartwatch action too. If the analysts are right, the market is worth $93million. Seeing as Swatch have lost 15% of their value over the last year, they're going to have to do something - and what better than to jump on a fad that, by and large, the public seems to be completely ambivalent about?

TOPICS:   Technology   Freebies   Gadgets

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