"Stop fibbing about your broadband speeds" say Which
At the moment, providers are allowed to use a 'headline speed' to advertise their services, but in reality only around 10% of their customers will actually get that. According to findings by Which!!!, a quarter of people would have selected another deal had they been better informed about what the actual speeds were.
To cover their backs, however, providers say various factors can affect the speed individual customers get.
According to Richard Lloyd, executive director of Which!!!, it's not on: "Internet connection is now an essential part of modern life so it beggars belief that providers can sell people short by advertising speeds that only 10% of customers could receive,"
"We want advertising watchdogs to pull the plug on confusing adverts and ensure broadband providers show the speeds the majority of customers will actually get."
Which!!! called on the advertising watchdogs, the Committee of Advertising Practice (Cap) and the Broadcasting Committee of Advertising Practice (Bcap), to review current guidelines, and now has started a campaign. Uncatchily entitled 'Give us broadband speed guarantees', Which!!! are asking the public to sign up and to put pressure on those that lie.