Spotify subscriptions 'significantly cheaper' with Virgin

28 July 2011

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Since Spotify decided to limit the amount of time you could spend listening to tunes, with the addition of the '5 listens only' rule, we imagine their traffic has dropped considerably, with many saying "Oh well, back to torrents then."

However, the future of Spotify (pronounced 'Spodify' it seems) could lie in deals with other companies, like the one just announced by Virgin Media.

Virgin Media's CEO - Neil Berkett - says that the company will bundle Spotify with broadband services for a “very, very low monthly subscription”.

At the moment, Spotify charges £9.99 for the premium service. Berkett says that Virgin will “bundle it in to our broadband for significantly less than that.” No prices have been announced, but this is potentially very good news for both parties.

“(The deal) was spawned from a transaction we tried to do two years ago,” Berkett said, adding, “it’s hard for ISPs to work with the content industry sometimes."

"With Spotify, we had to sign a deal with each of the music labels. The reason they (labels) did it is, we’ll be more forceful when it comes to piracy. It’s the right thing to do to create digital confidence from our suppliers and customers."

And it seems that it could be films next.

“I’d like to do the same thing in movies but somebody has control of the rights window,” Berkett said, pointing at Sky Movies’ control over premium subscription rights - something which also prohibits Lovefilm from offering a digital subscription. This is something that UK competition authorities are currently investigating.

This is a smart move from Virgin who need to get back in the game after they lost 36,000 customers in the last quarter.

TOPICS:   Technology   TV   Cool Stuff

6 comments

  • klingelton
    oooooooooooooooo. I'm a Vermin Media customer and a Spotify customer. This excites me. Where's that fox, I need to finish myself off.
  • DragonChris
    "The reason they (labels) did it is, we’ll be more forceful when it comes to piracy" Curious...
  • Alexis
    Spotify? Can't remember what is it. Last used it about 3 months ago, but stopped for one reason or another. Oh yeah, I remember. I stopped because it turned shite all of a sudden.
  • Tweedskin
    @ Alexis It turned shite all of a sudden? You mean, you could listen to songs FOR FREE, they reduced the amount of songs you can listen to FOR FREE, and you can still use it and listen to songs FOR FREE?! Yeah, you've really been shafted there haven't you. Cretin.
  • J
    There are only very reasons to pay for music now unless you are rich. Maybe you insist on being a media brainwashed, stuck up prick who regularly announces to the world that you are "supporting the artists" (yeah, right if you want to do that you may as well buy tshirt merch because the cut they get from the music sales is sod all these days) OR you are an idiotic wanker.
  • Tweedskin
    @ J Unless you are rich?! For not much a month, you can have access to UNLIMITED songs pretty much instantly and anywhere (via the mobile app). Think of a song, listen to it. Simples. For me, that is a service worth paying for, and I find it difficult to understand how people can't see that as value for money. I was a massive downloader of music, from napster to kazaa, to torrents but I've personally found that using Spotify is a much simpler, easier, and faster (as in instant) process. And to answer to " being a media brainwashed, stuck up prick who regularly announces to the world that you are “supporting the artists” (yeah, right if you want to do that you may as well buy tshirt merch because the cut they get from the music sales is sod all these days). Having played in a band signed to a record label, I can positively assure you that the money received from the record label (recoupable, of course) far outweighs the money received from merchandise sales (unless your name is Bono). In fact, you can listen to my band on Spotify.

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