Sony: Still doing rather badly, bafflingly

17 September 2014

6_sony_logo_w Sony are not doing well. They're not doing well at all. They've not been doing well for ages.

In '99, they had the infamous 'Shokku' profits warning, then in 2005 Sony had the first batch of major restructuring initiatives before downgrading their net income forecasts four times in 2011. This year, they announced that they planned to sell the Vaio wing of their business and continued to warn on profits.


So where are we now? Well, they've warned that their expected annual net loss will be nearly five times as big as initially predicted.

It seems constant restructuring hasn't helped the ailing firm at all, with annual net losses exceeding a whopping $2bn. While Sony have the successful PlayStation 4 in their armoury, it seems everything else is just a massive balls-up.


Sony are blaming the “competitive environment” of the mobile business (how dare people compete) and as a result, are looking at a strategy where they aim to reduce “risk and volatility”. They've got to do something, seeing as they've doled out three warnings in the six months to May, and this loss for the current year will be Sony's sixth in seven years.

Seems no-one is arsed about the Xperia phones, which will need to challenge Samsung et al, if they're going to get back in the saddle. The PS4 will sell big units for a while, but they can't rely on that once the January sales have died down.

TOPICS:   Technology   High Street News

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