Samsung prepare the world for a SmartBike
Technology companies are determined to get us all healthy and full of vigour by monitoring our hearts and allowing us to share just how far we've run, to rub it in everyone else's faces.
Samsung have hit on a neat idea though - they've come up with a prototype for a smartbike.
The bike, which is unusual to look at, but not exactly ugly, comes with a battery, rear-facing camera, WiFi and Bluetooth routers of laser projectors. Sadly, the latter isn't a laser gun for shooting fellow cyclists up the hole.
Instead, the lasers allow the rider to shine red lines on the road in a bid to create your own moveable cycling lane, so you can warn motorists of your presence. They'll switch on when your phone - mounted into the bike itself - detects that light has sufficiently dimmed around you.
The phone mounts onto your bike with a magnetic clip on the stem and the WiFi/Bluetooth will send images to it, so you can also use your phone like a rear-view mirror.
The phone and (as yet undeveloped app) will act like Strava, tracking your route and gathering data about your rides and all that. It'll use GPS, of course.
Here's a video with a horrible detached voice, to tell you all about it.
Samsung aren't alone in thinking there's money to be made from making intelligent bicycles. Apple have a patent on such a thing (future court battles for Apple and Samsung, yet again) and Audi has been weighing up a similar smartbike themselves.
With cycling taking a huge upturn in Britain (thanks to a couple of Tour De France wins), this could be a popular development for tech companies.
Would you prefer to buy all these things separately and customise them yourself, rather than buying a Samsung branded bike though?