Public WiFi not being taken on by public because it's too confusing
Chances are, when you're out-and-about, you use 3G when browsing online on your phone. That's because free WiFi is a massive pain in the rear, thanks in large to awkward log-in systems.
The Wireless Broadband Alliance (composed mainly of operators with WiFi hotspot networks) have compiled a report which notes that there is a big increase in the amount of hotspots being rolled out. However, people are not embracing them because of the logging-in process being such a chore. New, simpler authentication technologies aren't being rolled out quickly enough.
"The findings show we are about to enter the golden age of public WiFi, with hotspot deployments set to soar," Wireless Broadband Alliance (WBA) chair and BT Openzone chief Chris Bruce said in a statement. "Fixed operators are extending broadband services beyond the home and office, and WiFi is supporting busy mobile broadband networks."
"Laptops now represent less than half (48 percent) of the connections to hotspots, with smartphones now encompassing 36 percent and tablets already on 10 percent," the report stated.
Unfortunately, currently we have to log-in to hotspots manually, and despite being a largely tech-savvy country, the system is so clunky that people are avoiding using the dense networks available. Nokia said last week that they'll be offering free WiFi in London that requires no log-on, but this needs to be spread across the country.
What do you do when accessing the internet when out and about? Openzone is a pain to use and Fon isn't exactly user friendly is it?