PS4 to be affordable?
Sony's Michael Denny said that the company wanted to "reach as broad a gaming audience as possible", adding: "I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that."
"We want a system that can reach as broad a gaming audience as possible but whilst being a system that's deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that's out there."
"We've got lots of information yet to give out on PlayStation 4. The initial announcement phase that we're in now is just to explain the vision to everybody.
"Part of that vision is we have created a console absolutely focused on gamers - and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions."
We already know that the PS4 will have a headset, a huge hardrive and controllers that will charge while the system is in standby mode. It also looks like Sony are learning some lessons from the failure of Nintendo's Wii U. But is their still too much life left in the PS3?