Pono - a new way to rock in the free world
Yes, Neil Young is developing a portable music player and download service which makes songs sound better. 68 YEAR OLD NEIL FREAKING YOUNG.
Called Pono, it’s a crowdfunded project that could potentially give the iPod a run for its money. Players will cost $399, and they’re very basic looking - shaped like colourful Toblerones.
But the thing about Pono downloads is that they’re bigger than usual, which means they won’t have that compressed, flattened quality. You will be able to hear the sound as the artist intended. The PonoPlayer can store from 100-500 albums, and there’s a memory stick for additional music.
Says Neil: ‘The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day.'
Now, remember, Neil has taken quite a few drugs in his time, but if this works as intended, it could potentially change how we listen to music.
So, if you’re sick of everything sounding neutered and flat in your ears, and long for the drama and depth of vinyl - get your wallet out and put in your pre-order on March 15th here.