Pono - a new way to rock in the free world

pono-prototype Watch out Apple, there’s a new digital music player out there that could rival the iPod. And guess who’s behind it? None other than that frisky whippersnapper, Neil Young.

Yes, Neil Young is developing a portable music player and download service which makes songs sound better. 68 YEAR OLD NEIL FREAKING YOUNG.

Called Pono, it’s a crowdfunded project that could potentially give the iPod a run for its money. Players will cost $399, and they’re very basic looking - shaped like colourful Toblerones.

But the thing about Pono downloads is that they’re bigger than usual, which means they won’t have that compressed, flattened quality. You will be able to hear the sound as the artist intended. The PonoPlayer can store from 100-500 albums, and there’s a memory stick for additional music.

Says Neil: ‘The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day.'

Now, remember, Neil has taken quite a few drugs in his time, but if this works as intended, it could potentially change how we listen to music.

So, if you’re sick of everything sounding neutered and flat in your ears, and long for the drama and depth of vinyl - get your wallet out and put in your pre-order on March 15th here.


  • Alex
    Usually when Neil Young has new ideas it turns to glam rock, but then so did everything else in the 80ies. But this looks good. Whether it will sell or not depends on the marketing, and to there seems one major flaw in this product - it's name. It sounds like, well, you know... Looks like the word.. Pono... looks like, you know. However if it manages to replicate the recorded and mixed sounds to that of more natural accoustics and so on then fair play. I have my doubts, though.
  • The P.
    Stick it in a phone and he might have a winner.
  • Raggedy
    Except here in good old Blighty, we won't be paying the equivalent of $399, we'll be forking out £399 like there's no exchange rate at all.

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