Pioneering paywall paper a spectacular flop
Over in the antiquated world of print media, the doddery old puffins who run things have spent the last few months trumpeting away about their erections. To elaborate, the erections in question are paywalls – mysterious barriers that separate readers from content with the magic battering ram being hard cash.
Naturally Rupert Murdoch is a keen advocate of paywalls and we can expect him to start erecting his all over the place in 2010. But the early signs are not good, at least if the trailblazing paywallers at the Long Island daily Newsday are anything to go by.
With new owners and a restructuring and relaunching budget of $4 million, hopes were high that readers would stump up the five dollars a week (about £3) to read the paper in its online form.
But at the end of the first three months, Newsday have admitted that they have the grand total of just 35 subscribers – the relaunch outlay of $4 million recouping a mere $9,000.
Could this be a sign that news junkies will refuse to cough up cash for their fix if there are free goods elsewhere? It remains to be seen but the news could well have made Rupert Murdoch a tad twitchy.
Needless to say, your caring, sharing Bitterwallet will remain free to use – until we can guarantee a surefire way of raking the coin in of course!
Only joking – or are we?