Pepsi vending machine gives you a free drink if you’re good at football
You’ve got to hand it to Pepsi for creating a pretty cool World Cup marketing ploy – a vending machine that dispenses freebies if your footie skills are up to scratch.
The #futbolNow interactive drinks dispenser is fitted with motion sensors that track your movements as you try to play keepy uppy with a virtual Messi, Van Persie or David Luiz. If you can keep the ball in the air for 30 seconds and face a series of skill challenges you can earn bonuses – including a free Pepsi Max.
Pepsi have toyed with interactive vending machines before, including one which allowed you to buy drinks for your friends via Facebook. But this is a lot more fun.
So expect to see a lot of slack jawed people in front of vending machines this summer, jiggling about and making arses of themselves in public for a free can of pop.
We’re sure failed attempts will go viral, and there’ll be a few lols when a fat lad hits the deck and ends up with his head wedged in the drinks drawer...